ROI
Calculator

One Time
- Impressions-per-month
- User Conversion*
- Margin-per-conversion
- AOV
- 100,000
- 0.1 - 1.5%
- 10 - 25%
- $60
- Profit-per-month**
- Effective CPM
- $1,000 - $16,000
- $10 - $160
*Outcome Based on 2M Impression Results
**Estimates (using average Margin of 17.5%)
Compounding Effect
(from User Retention and First Party Data)
- Repeat Orders
- Personalised Recommendation
- Media for Sharper Brand Cohorts
- Remarketing Abandoned Users
- Compounding Effect
- 1-1.2x
- 1-1.2x
- 1-1.2x
- 1-1.2x
- 4.3x (average)
- Long Term Profit per month
- Long Term Effective CPM
- $4,300 - $69,000
- $45 - $690
CAC Reduction
(from User Retention and First Party Data)
Data Backed Acquisition
Organic User Retention
User Remarketing

